RIBJORD Fishing Co.
Naming, Messaging, and Brand Identity
VISUAL IDENTITY BY BRI GRAVES
Naming
RIBJORD’s essence is deep ties to be unwound and enjoyed. The name comes from a family boat, a 1974 Great American 24-ft Sportfisher, that was named as an acronym to represent an initial from the first name of my immediate family. Now, 50 years later, the boat has been revived and restored, while RIBJORD lives on as 24 feet of fiberglass and a foot-driven expedition to uncover the gems of time in the Blue Ridge.
Analyzing Local Competition
Local guides served as a reference point to extract properties we appreciated and how to stand out. RIBJORD is more than a fishing expedition; it’s a vehicle to immerse yourself in the limestone streams that have pumped life into Appalachia since it had hills to run down. For that, RIBJORD’s brand presence remains versetal yet gounded.
Pillars
Local
RIBJORD’s pursuit is to be amongst our country’s first and only native trout- Eastern Brook Trout. In that, gear will be supplied by local fly tiers, and our provided lunches will be made from local ingredients with an Appalachia flare.
Bounty
What we pull from the river fills us, whether in consumption or fulfillment. The mushrooms we pick and the rocks we flip are all part of an experience we keep with us.
Intentional
Our steps are soft and planned. We respect the fish by only pursuing them when they’re physically able to withstand it. Hot water fishing is a no-go; during spawning, we shift our attention to other species.
Yee-Haw
At the end of the day, we’re just rock-hoppin’ through the Blue Ridge backwoods. We’re here to have a good time and catch some pretty little fish along the way.
